How to Convert a Price Shopper to a Value Shopper

Price shoppers typically want the value and don’t want to pay for it. The following story can be used to break the ice with a Prospect who wants a lower price. A man has a raging tooth ache. His face is swollen and the pain is intense. He makes an appointment with a dentist. The dentist looks at the tooth and explains to his patient or prospect if you will. The gums around the tooth are badly infected. If the tooth isn’t removed the infection can spread to the surrounding area. The patient says how long will it take? The dentist replies,” not more than ten minutes and you will be out of here”. The patient replies great I don’t have dental insurance, how much will that cost to which the denti

in 2018

57% of sales teams missed

Their Sales Quotas


It should have never happened


I can Prove it




Turrisi & Assoociates,LLC

P.O. Box 374

Long Valley, NJ 07853


Tel: 908-472-3848

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