In a recent conversation an executive told me he had so much on his plate that it was difficult to get everything done.  One of his goals was to visit one of the company's customers as a good will ambassador to solidify their long term relationship.  It was important for him to do it and yet he could not see how he could fit it into his schedule. 

When we calculated all of the travel and travel related time round trip it was estimated to be approximately 14 hours.  I asked him if he could cut the time in half what could he accomplish.  I then explained, what if you had the client do all of the traveling?  He would incur all of the travel time.  Reserve a hotel suite for him and his wife, pick them up at the airport in a limousine, take him for a plant tour and a round of golf in the afternoon while your secretary takes his wife into New York for a shopping spree, and then dinner for four that same evening. 

At the end of the day the client would see more value in the relationship and the executive would be able to get more accomplished in addition to creating a lasting memory for the client.