"Often we find that the sales department is the only department where presidents accept mediocrity. They wouldn't allow repeated errors from the accounting department, manufacturing, delivery, billing, or accounts receivable, but they do allow errors and inefficiencies in the sales department. When sales and profits decline, they sometimes lay off people in other departments. They lay off people in the company who are 'less essential' - and keep the mediocre salesperson who may have been a poor performer for months or years.

It is the responsibility of the salesperson to help ensure the jobs of those in the rest of the company. Salespeople need to perform at a level that provides for the growth of the company, satisfies the shareholders and protects the livelihoods of the rest of the employees."

- Al Turrisi

20+ Years of Sales Force Development Experience...
Al Turrisi has over twenty-five years experience building sales forces in the corporate world. At his first company he grew annual sales from $2 million to $25 million over a period of only seven years. He founded Turrisi & Associates seventeen years ago, with the vision to help companies achieve high growth and profitability by developing superior strategies and hiring exceptional sales forces.

Unique Problem Solving Abilities for Complex Business Development Challenges...
Al has the unique ability to see new solutions to complex problems. He is not limited by current practices or business obstacles. Al first gets to know a business at a deep level, and can clearly define the problems that others are unable to recognize. He aligns himself with the president to create strategic marketing approaches and brilliant out-of-the-box solutions to issues facing the company. He can then identify the right sales managers and salespeople who can execute this strategy with a clear understanding of the corporate vision.

Experience with 100s of Companies of All Kinds...
Al has helped hundreds of companies in both the service and product sectors to achieve high new levels of success. His passion about his mission can help you and your company set and attain exciting new goals for growth and profitability. 

Learn about how we partner with our clients in the achievement of their vision, corporate goals and business objectives.